Biblioteca Digital de VanguardiaMarketing plan for SMEs in the services sector
To make known the products and services to the clients, as well as the quality and the satisfaction obtained from them, is one of the main factors of success for any organization nowadays, especially one of the services sector, however, in small and medium companies where the management must fulfll...
| Autores principales: | , , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2019
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/53 |
| _version_ | 1782333985606598656 |
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| author | Buitrago-Reyes, Richard Orlando Hoyos-Estrada, Sherly Argumedo-Bossio, Adriana Prieto-Flórez, Javier |
| author_facet | Buitrago-Reyes, Richard Orlando Hoyos-Estrada, Sherly Argumedo-Bossio, Adriana Prieto-Flórez, Javier |
| author_sort | Buitrago-Reyes, Richard Orlando |
| collection | Revista |
| description | To make known the products and services to the clients, as well as the quality and the satisfaction obtained from them, is one of the main factors of success for any organization nowadays, especially one of the services sector, however, in small and medium companies where the management must fulfll multiple functions, it is probable that the marketing strategies will be executed without technical tools nor planning and “on the fly” or even, these do not even exist or have been contemplated in the future, leading to mistakes being made anchoring the success of the organization. It is for this reason that it is necessary to grant small and medium entrepreneurs in the service sector technical tools structured in such a way that they can take a marketing plan that allows them to increase sales and begin a path of expansion of the organization. For these purposes, a marketing plan was designed in a simple and easy to understand way that contemplates the necessary stages to guide the marketing strategies. The added value is this marketing plan is aimed at the service sector, which by its nature has specifc characteristics that must be taken into account to publicize the organization. |
| format | Revistas |
| id | anfibios-article-53 |
| institution | Revista científica Anfibios |
| language | Español |
| publishDate | 2019 |
| publisher | EFIM Ediciones |
| record_format | ojs |
| spelling | anfibios-article-532020-06-25T04:48:14Z Marketing plan for SMEs in the services sector Plan de marketing para Pymes del sector servicios Plano de marketing para as PME do setor de serviços Buitrago-Reyes, Richard Orlando Hoyos-Estrada, Sherly Argumedo-Bossio, Adriana Prieto-Flórez, Javier To make known the products and services to the clients, as well as the quality and the satisfaction obtained from them, is one of the main factors of success for any organization nowadays, especially one of the services sector, however, in small and medium companies where the management must fulfll multiple functions, it is probable that the marketing strategies will be executed without technical tools nor planning and “on the fly” or even, these do not even exist or have been contemplated in the future, leading to mistakes being made anchoring the success of the organization. It is for this reason that it is necessary to grant small and medium entrepreneurs in the service sector technical tools structured in such a way that they can take a marketing plan that allows them to increase sales and begin a path of expansion of the organization. For these purposes, a marketing plan was designed in a simple and easy to understand way that contemplates the necessary stages to guide the marketing strategies. The added value is this marketing plan is aimed at the service sector, which by its nature has specifc characteristics that must be taken into account to publicize the organization. Dar a conocer los productos y servicios a los clientes, así como la calidad y la satisfacción obtenida de los mismos, es uno de los principales factores de éxito para cualquier organización actualmente, sobre todo en una empresa del sector servicios, sin embargo, en las pequeñas y medianas sociedades, en donde la gerencia debe cumplir múltiples funciones, es probable que las estrategias de marketing se ejecuten sin herramientas técnicas ni planeación y “sobre la marcha” o inclusive, estas ni siquiera existan o se tengan contempladas para un futuro, llevando a que se cometan equivocaciones anclando el éxito de la organización. Es por este motivo que se hace necesario conceder a los pequeños y medianos empresarios del sector servicios unas herramientas técnicas y estructuradas de tal manera que estos puedan llevar un plan de mercadeo que les permita incrementar las ventas y comenzar una senda de expansión de la organización. Para estos fnes se diseño un plan de marketing de forma sencilla y fácil entendimiento que contempla las etapas necesarias para encaminar las estrategias de marketing. El valor añadido es este plan de marketing se encuentra dirigido al sector servicios, el cual por su naturaleza presenta características específcas que se deben tener en cuenta para dar a conocer a sus clientes la organización. Para divulgar os produtos e serviços aos clientes, bem como a qualidade e satisfação derivada da mesma, é um dos principais fatores de sucesso para qualquer organização hoje, especialmente em uma empresa do setor de serviços, no entanto, o pequenas e médias empresas, onde a gestão deve cumprir várias funções, é provável que as estratégias de marketing são implementadas sem ferramentas técnicas e de planejamento e "on the fly", ou mesmo, estes existem mesmo ou estejam previstas para o futuro, rolamento cometer erros ancorando o sucesso da organização. Por esta razão, é necessário dar pequenos e médios empresários nas ferramentas técnicas um setor de serviços e estruturado de modo que eles podem levar um plano de marketing, de modo a aumentar as suas vendas e começar um caminho de expansão da organização. Para esses fins, um plano de marketing foi elaborado de maneira simples e fácil de entender, que contempla as etapas necessárias para direcionar as estratégias de marketing. O valor agregado é que esse plano de marketing é voltado para o setor de serviços, que por sua natureza apresenta características específicas que devem ser levadas em consideração para tornar sua organização conhecida por seus clientes. EFIM Ediciones 2019-10-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares Texto Text Texto application/pdf text/html http://www.revistaanfibios.org/ojs/index.php/afb/article/view/53 10.37979/afb.2019v2n2.53 Anfibios; Vol 2 No 2 (2019): Julio - Diciembre 2019; 51-59 Anfibios; v. 2 n. 2 (2019): Julio - Diciembre 2019; 51-59 Revista científica anfibios; Vol. 2 Núm. 2 (2019): Julio - Diciembre 2019; 51-59 2711-0532 2665-1513 spa http://www.revistaanfibios.org/ojs/index.php/afb/article/view/53/51 http://www.revistaanfibios.org/ojs/index.php/afb/article/view/53/58 Derechos de autor 2019 Revista científica anfibios |
| spellingShingle | Buitrago-Reyes, Richard Orlando Hoyos-Estrada, Sherly Argumedo-Bossio, Adriana Prieto-Flórez, Javier Marketing plan for SMEs in the services sector |
| title | Marketing plan for SMEs in the services sector |
| title_full | Marketing plan for SMEs in the services sector |
| title_fullStr | Marketing plan for SMEs in the services sector |
| title_full_unstemmed | Marketing plan for SMEs in the services sector |
| title_short | Marketing plan for SMEs in the services sector |
| title_sort | marketing plan for smes in the services sector |
| url | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/53 |