| Sumario: | To make known the products and services to the clients, as well as the quality and the satisfaction obtained from them, is one of the main factors of success for any organization nowadays, especially one of the services sector, however, in small and medium companies where the management must fulfll multiple functions, it is probable that the marketing strategies will be executed without technical tools nor planning and “on the fly” or even, these do not even exist or have been contemplated in the future, leading to mistakes being made anchoring the success of the organization. It is for this reason that it is necessary to grant small and medium entrepreneurs in the service sector technical tools structured in such a way that they can take a marketing plan that allows them to increase sales and begin a path of expansion of the organization. For these purposes, a marketing plan was designed in a simple and easy to understand way that contemplates the necessary stages to guide the marketing strategies. The added value is this marketing plan is aimed at the service sector, which by its nature has specifc characteristics that must be taken into account to publicize the organization.
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