| Sumario: | Paradigm changes have allowed for the evolution of the concept of strategy, to the point of it being considered a fundamental pillar to compete in the market, in addition to being a fundamental element of success in business management (De Ríos, 2018); a clear example of the evolution of the concept of strategy are the contributions of Michael Porter. Porter, who without a doubt is one of the great referents of modern administration, conceives in his beginnings that the only purpose of organizations is the maximization of profts, as the only source of growth and development, which is known as conventional or classical thinking. Afterwards, Porter reevaluates his position and understands that society and both governmental and non-governmental entities play an important role in achieving sustainable growth in organizations. This review article addresses the contributions of economist Michael Porter to modern administrative thinking.
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