Biblioteca Digital de VanguardiaUnconventional service strategies: a challenge in organizational design
Organizations exist for the purpose of creating value and live for creating richness. Nevertheless these purposes today result more and more complex to achieve optimally, due to difculties, rivalries and limited conditions where all organizations work in a more globalized world. Pe...
| Autores principales: | , , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2019
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/36 |
| _version_ | 1782333982393761792 |
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| author | Vergara-Streinesberger, Francisco Robledo-Fernández, Juan Carlos Aguilera-Prins, Zully Camargo-Gutiérrez, Gustavo |
| author_facet | Vergara-Streinesberger, Francisco Robledo-Fernández, Juan Carlos Aguilera-Prins, Zully Camargo-Gutiérrez, Gustavo |
| author_sort | Vergara-Streinesberger, Francisco |
| collection | Revista |
| description | Organizations exist for the purpose of creating value and live for creating richness. Nevertheless these purposes today result more and more complex to achieve optimally, due to difculties, rivalries and limited conditions where all organizations work in a more globalized world. People are still an end and a means for the enterprises; in this context the customer roll they develop is determining for the revenue of this enterprises which produce and provide services to satisfy them. This process is determined by tastes, preferences, culture, values, and principles among other elements that constitute the real and potential customers profle, therefore the companies have recognized the importance of the inside-out growth, founded on a backed up productive effectivity, external logistics, marketing, sales and above all a special service designed and developed on a differentiated approach for a customer emotionally different who possess as well a complex scheme of needs, coherent in a basic level but particular in a higher one. |
| format | Revistas |
| id | anfibios-article-36 |
| institution | Revista científica Anfibios |
| language | Español |
| publishDate | 2019 |
| publisher | EFIM Ediciones |
| record_format | ojs |
| spelling | anfibios-article-362020-06-25T06:42:14Z Unconventional service strategies: a challenge in organizational design Estrategias no convencionales de servicio: un desafío en el diseño organizacional Estratégias de serviço não convencionais: um desafio no design organizacional Vergara-Streinesberger, Francisco Robledo-Fernández, Juan Carlos Aguilera-Prins, Zully Camargo-Gutiérrez, Gustavo Organizations exist for the purpose of creating value and live for creating richness. Nevertheless these purposes today result more and more complex to achieve optimally, due to difculties, rivalries and limited conditions where all organizations work in a more globalized world. People are still an end and a means for the enterprises; in this context the customer roll they develop is determining for the revenue of this enterprises which produce and provide services to satisfy them. This process is determined by tastes, preferences, culture, values, and principles among other elements that constitute the real and potential customers profle, therefore the companies have recognized the importance of the inside-out growth, founded on a backed up productive effectivity, external logistics, marketing, sales and above all a special service designed and developed on a differentiated approach for a customer emotionally different who possess as well a complex scheme of needs, coherent in a basic level but particular in a higher one. Las empresas existen para crear valor y viven para crear riqueza, sin embargo estos propósitos hoy resultan cada vez más complejos de lograr de manera óptima, en virtud de las dificultades, rivalidad y condiciones limitadas donde operan todas las organizaciones en un mundo cada vez más globalizado. Las personas siguen siendo un fin y un medio para las empresas, en este contexto, el rol de clientes que estos desarrollan, es determinante del margen que obtienen las empresas que producen y prestan servicios para satisfacerlos. Este proceso se encuentra mediado por los gustos, preferencias, cultura, valores, principios y demás elementos que constituyen el perfil de los consumidores reales y potenciales, por lo tanto las empresas han reconocido la importancia de crecimiento hacia fuera, fundamentado en una efectividad productiva que los respalde, una logística externa, marketing, ventas y en especial un servicio diseñado y desarrollado con enfoque diferenciado para un cliente emocionalmente diferente y que posee un esquema complejo de necesidades, coherentes en términos básicos, pero particulares a nivel superior. EFIM Ediciones 2019-06-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html http://www.revistaanfibios.org/ojs/index.php/afb/article/view/36 10.37979/afb.2019v2n1.36 Anfibios; Vol 2 No 1 (2019): January - June 2019; 31-48 Anfibios; v. 2 n. 1 (2019): Janeiro - Junho 2019; 31-48 Revista científica anfibios; Vol. 2 Núm. 1 (2019): Enero - Junio de 2019; 31-48 2711-0532 2665-1513 spa http://www.revistaanfibios.org/ojs/index.php/afb/article/view/36/31 http://www.revistaanfibios.org/ojs/index.php/afb/article/view/36/38 |
| spellingShingle | Vergara-Streinesberger, Francisco Robledo-Fernández, Juan Carlos Aguilera-Prins, Zully Camargo-Gutiérrez, Gustavo Unconventional service strategies: a challenge in organizational design |
| title | Unconventional service strategies: a challenge in organizational design |
| title_full | Unconventional service strategies: a challenge in organizational design |
| title_fullStr | Unconventional service strategies: a challenge in organizational design |
| title_full_unstemmed | Unconventional service strategies: a challenge in organizational design |
| title_short | Unconventional service strategies: a challenge in organizational design |
| title_sort | unconventional service strategies: a challenge in organizational design |
| url | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/36 |