The strategic logistics plan: a proposal for a non-profit company

The strategic plan constitutes a fundamental tool that allows to elucidate in an organized way the necessary steps to carry out objectives, this aspect becomes more relevant at the moment of interrelating it with the logistic chain of the company, fomenting optimal results for the organization. This...

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Detalles Bibliográficos
Autor principal: Peinado-Aldana, Ana Carolina
Formato: Revistas
Lenguaje:Español
Publicado: EFIM Ediciones 2019
Acceso en línea:http://www.revistaanfibios.org/ojs/index.php/afb/article/view/35
Descripción
Sumario:The strategic plan constitutes a fundamental tool that allows to elucidate in an organized way the necessary steps to carry out objectives, this aspect becomes more relevant at the moment of interrelating it with the logistic chain of the company, fomenting optimal results for the organization. This context also applies to non-proft entities, whose nature does not impede efciency in their processes. The main objective of this article is to propose a strategic logistical plan for a non-proft social company that fts the corporate strategy and enhances the achievement of its organizational objectives. To this end, a diagnosis was made of the company in terms of logistics, characterizing it and assessing its competitiveness in integration and logistics. The results operationalize four strategic projects identifed from the analysis of the strengths and weaknesses of the business and the opportunities and threats of the environment that allowed to propose strategies that seek to improve the competitiveness of the company, improve its productivity and provide better customer service.